Family Care of Georgia helps keep families in Georgia together by giving family caregivers the tools they need to thrive. Unlike traditional assisted care facilities, Family Care of Georgia helps families care for their loved ones at home before they need assisted care. Caregivers get access to a professional health coach and clinical team with +30 years of experience providing home health care to families across Georgia. This reduces the cost for providing care while also providing an easier transition into traditional caregiving facilities.

Referrals from hospitals are an excellent way to establish a business. Family Care was very successful and looking to get a few extra applicants. Our original goal was to diversify where leads came from to get more sustainable growth. Over the first 3 months, it was clear that we needed a new goal. Our new campaigns on Google Ads scaled so effectively that we eventually generated 53 qualified applicants in November at the end of our first year working together. Now our only problem is scaling operations to help more family caregivers before we continue to dominate the market.

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Key Improvements Over The Past Year:

• Increased Conversions from 11 in Month 1 to 272 by September 2025
• CPA decreased by 85% over 12 Months
• Site traffic increased by 530%
• Generated 22 qualified applicants per month vs the original goal of 5 applicants