Mission Mobile Case Study
Increased conversions by 82%
About the Client
100 million of our neighbors lack access to healthcare, leaving many communities underserved. Mission Mobile decided to help fix that by providing healthcare leaders with superior mobile clinics. Over the past 5 years, Mission Mobile has been growing substantially since but ran into an issue with lead quality a year ago in 2024. They were getting more leads, yet most of these leads were not qualified and costing significantly more as a result. Our team reviewed the accounts and saw a meaningful opportunity.
Key Improvements Over The Past Year (May 2024 – May 2025):
- Conversions increased by 82%
- CPA decreased by 17%
- Site traffic increased by 80% (with a 16% decrease in CPCs)
- Deal volume increased 27%
Here’s What We Did For Mission Mobile
The Process
Centaur took over paid media management and implemented improved targeting with spam detection software to increase lead quality. This raised our CPA for conversions at first while increasing the number of contacts that turned into deals. We consulted Brad & Neil about how to lower the CPA after improving lead quality which has led to tremendous growth in 2025 with a decrease in budget. Now we are expanding to new paid media channels and working on getting more conversions at lower CPA.
The Results So Far
- Paid Media Revenue Grew 39% or +$2.2mm in 2024
- We’re Forecasted to exceed our YoY Revenue
- Lead quality is no longer a major issue due to our proactive solutions
- Traffic Increased 56% in 2024 & 80% Since Onboarding
- After Having Our Best Year on Paid Media for Conversions & CPA, We Are Set to
Beat Our Performance in 2025 with 15% Less Budget