Mission Mobile Case Study
Increased conversions by 82%
About the Client
Our client is a kitchen equipment ecommerce brand that believes in providing great appliances to help people live a healthier lifestyle. When we started to manage their SEM efforts in August 2021, they weren’t able to advertise because of merchant center issues. They had generated a lot of revenue during COVID due to viral Tiktok posts, but wanted to find a way to generate more consistent results on SEM. The account originally had great results due to the viral posts earlier in the year, yet results had fallen flat after their first 2 months on Google Ads.
We went from helping them get ads live on Google to exceeding YoY revenue (from 2021 to 2022) by 102% with a 6% increase in ROAS. This year, we wanted to outdo our results and have increased revenue from 2022 to 2023 (January to June) by 67% & ROAS by 19%. It has been quite the journey so far and we’re all incredibly excited for what the future holds.
Key Improvements Over The Past Year (May 2024 – May 2025):
- Conversions increased by 82%
- CPA decreased by 17%
- Site traffic increased by 80% (with a 16% decrease in CPCs)
- Deal volume increased 27%
Here’s What We Did For Mission Mobile
The Process
- Centaur took over paid media management and implemented improved targeting with
- spam detection software to increase lead quality. This raised our CPA for conversions at
- first while increasing the number of contacts that turned into deals. We consulted Brad
- & Neil about how to lower the CPA after improving lead quality which has led to
- tremendous growth in 2025 with a decrease in budget. Now we are expanding to new
- paid media channels and working on getting more conversions at lower CPA.
The Results So Far
- Paid Media Revenue Grew 39% or +$2.2mm in 2024
- We’re Forecasted to exceed our YoY Revenue
- Lead quality is no longer a major issue due to our proactive solutions
- Traffic Increased 56% in 2024 & 80% Since Onboarding
- After Having Our Best Year on Paid Media for Conversions & CPA, We Are Set to
Beat Our Performance in 2025 with 15% Less Budget